A Premier Platform for Event Excellence
The Middle East Event Show (MEES) annually gathers top minds in the events, MICE (Meetings, Incentives, Conferences, and Exhibitions), and entertainment industries. Located in Dubai, this show serves as a premier platform where professionals not only exchange ideas but also discover innovations and build lasting connections. Furthermore, with world-class speakers and immersive exhibitions, MEES continues to shape the future of the events industry.
In 2024, the Middle East Event Show will once again take place at Madinat Jumeirah, one of Dubai’s most iconic venues, on June 12th and 13th. With over 4,500 professionals attending, including event organizers and venue suppliers, the show offers a unique opportunity to explore the latest trends, technologies, and services revolutionizing the world of events. Attendees will be able to participate in informative workshops, experience cutting-edge event technology firsthand, and meet industry leaders to create valuable business relationships. Moreover, the Middle East Event Awards will honor excellence across various categories, making this event essential for anyone involved in the MICE and live events sectors.
MEES 2024 offers more than just exhibitions. It unites venues, organizers, and technology providers to explore the future of venue management and event planning. One of the most anticipated presentations of 2024 features Poorya Montaseri from Venue Wise, who will discuss venue selection and emerging trends, ensuring a transformative experience for attendees.

Finding the Best Venue
At the Middle East Event Show 2024, Poorya Montaseri from Venue Wise will present a keynote speech that dives into one of the most critical aspects of event management: finding the best venue. Montaseri, an industry expert with years of experience, is expected to offer fresh insights into how venues are evolving to meet the demands of modern events.
Venues play a crucial role in shaping the attendee experience, and as Montaseri points out, finding the right venue is often a decisive factor in the success of an event. Whether you’re organizing a corporate meeting, an international conference, or an extravagant gala, selecting the right venue sets the stage for the entire experience. In his speech, Montaseri will emphasize the importance of Madinat Jumeirah, which has become a sought-after venue for high-profile events, thanks to its luxurious facilities, strategic location, and versatile spaces. In fact, Madinat Jumeirah offers a blend of modernity and tradition, reflecting Dubai’s unique identity as a hub for innovation and culture.
Montaseri will also explore new trends that are shaping the venue selection process. One of the key trends he will highlight is the increasing demand for venues that offer not just aesthetic appeal, but also sustainability and technological integration. The modern event planner is looking for venues that can provide cutting-edge AV systems, eco-friendly practices, and seamless connectivity. Venues like Madinat Jumeirah are already setting the standard, offering event spaces equipped with the latest technology while also maintaining a commitment to sustainability.

New Trends in Venue Sourcing
As the events industry continues to evolve, so do the expectations around venues. Montaseri will touch on the latest trends in venue sourcing, emphasizing how venues are becoming more than just physical spaces—they are experiential environments designed to enhance engagement, foster networking, and provide a memorable experience for attendees. One of the emerging trends is the demand for multi-functional venues that offer flexible spaces adaptable to different types of events. Venues like Madinat Jumeirah are leading the way by offering a variety of event spaces, from expansive ballrooms to intimate meeting rooms, all equipped with modern facilities.
Another trend Montaseri will focus on is the role of sustainability in venue selection. Today, more event organizers are prioritizing venues that have green certifications, reduce waste, and offer sustainable catering options. Venues like Madinat Jumeirah are responding by adopting sustainable practices, such as energy-efficient lighting, waste reduction programs, and water conservation efforts. In an era where corporate responsibility is becoming more central to business operations, venues that can demonstrate a commitment to environmental sustainability are more likely to attract high-profile clients.
In addition to sustainability, technology integration is now a non-negotiable feature for many event organizers. Montaseri will highlight how venues that invest in cutting-edge technology—such as high-speed Wi-Fi, interactive screens, and advanced audio-visual equipment—are gaining a competitive edge. Madinat Jumeirah, for instance, is known for its world-class tech infrastructure, ensuring that events run smoothly and attendees stay connected throughout.

Venue Wise
Venue Wise, a leading directory platform that helps event organizers find the best venues in the UAE, is at the forefront of these industry trends. During his speech, Montaseri will explain how Venue Wise provides comprehensive solutions for venue sourcing, making it easier for organizers to find venues that match their specific requirements. From venue size to technology capabilities and sustainability credentials, Venue Wise offers a wide range of options to ensure that every event is a success.
What sets Venue Wise apart is its ability to offer event planners detailed information on venues, including availability, pricing, and amenities. With a few clicks, event organizers can filter venues based on their needs, ensuring they find the perfect match. Whether it’s a high-tech conference hall in Madinat Jumeirah or a scenic outdoor venue for a wedding, Venue Wise connects planners with the right spaces and provides valuable insights into each option.
Montaseri will also discuss how Venue Wise’s “Ask a Venue Advisor” feature is revolutionizing the venue selection process. This innovative tool allows event organizers to submit inquiries and receive personalized recommendations from venue experts. Whether you’re looking for a venue in Dubai or elsewhere in the Middle East, Venue Wise offers access to a team of experienced advisors who can help you navigate the complexities of venue selection and ensure that every detail is taken care of.
Venue Sourcing Solution
One venue heavily featured in Montaseri’s talk is Madinat Jumeirah, a world-class destination that continues to set the standard for excellence in event hosting. Located along the Dubai coast, it offers stunning views of the Persian Gulf and a variety of indoor and outdoor spaces. From lavish weddings to large conferences, Madinat Jumeirah has earned a reputation as one of the top venues in the Middle East.
What sets Madinat Jumeirah apart is its versatility. The venue offers several event spaces, including the grand Madinat Arena, which can accommodate thousands of guests, and Fort Island, an outdoor venue ideal for smaller gatherings. The venue’s ability to host both corporate and social events, combined with its hospitality, ensures a seamless experience for all.
Madinat Jumeirah’s luxurious setting, paired with state-of-the-art facilities, makes it an excellent choice for event planners. With advanced lighting and sound systems, high-speed internet, and customizable stages, the venue ensures flawless execution. Its blend of traditional Arabic architecture and modern design leaves a lasting impression on attendees.
As the Middle East Event Show 2024 approaches, it’s clear that venue sourcing is becoming more refined. Poorya Montaseri’s speech will stress the importance of selecting the right venue, highlighting Madinat Jumeirah’s leadership in offering world-class event spaces.
For event organizers, Venue Wise provides a complete directory with availability and pricing, simplifying the search process. The “Ask a Venue Advisor” feature offers expert advice customized to your needs.
To find the perfect venue, explore the full directory at Venue Wise and consider Madinat Jumeirah for its unrivaled luxury, technology, and versatility.